Numerous web publications claim that 2017 is “the year of video content marketing.” Users spend 1 billion hours watching YouTube videos, while live video telecasts are now accessible to smartphones. Even Facebook is going crazy over video marketing that it’s prioritizing it over other content forms in its algorithms. The popularity of video content is unsurprising as humans are naturally wired to prefer and to process visual information.
Furthermore, mobile consumers use their smartphones to view video data everywhere they go due to ease of access and interesting content. Online video consumption is rising and with it, the value of video marketing. Here’s what you need to know about the importance of video marketing services to businesses and how you can use them to engage mobile audiences.
Why Video Marketing Services Is Now Vital to Business
Video marketing may increase brand loyalty when used properly. Twitter’s research showed that live streaming an activity or company event boosts brand favorability by 63 percent. If you’re showing behind-the-scenes videos online, this can make your brand more authentic and fresh, and consequently, more favorable to consumers. In addition, according to the CMS Wire article of Kaya Ismail, Livestream’s survey revealed that 80 percent prefer live video from a company over social posts. This proves that modern consumers prefer and like live videos. Giving them what they like can significantly improve the attractiveness of your brand too.
Video marketing is likewise important to business as it is accessible via hand-carried smart devices. With users on their smartphones, you can go live in your business right away and get that video saved in your social media site for their viewing later. You also don’t have to prepare so much for live video content, although you should focus on your goals. For example, if you have a dental practice you may want to show your everyday preparations before a dental cleaning appointment. The video can be viewed live by your patients going to your clinic while the saved video can be accessed later by potential patients when they look for dental cleaning videos. Having specific video goals can make indexing and searching easy for target markets. Video marketing services, in turn, can better connect your videos to target audiences.
Besides accessibility, live video is personal and interactive. Live video makes marketing truly natural. If the business owner or your staff is the focus, they can show their real side, including their dedication to clients that web blogs cannot easily translate into words. Apart from the personal advantage of live video, it is interactive as well. In Facebook Live, for example, you can entertain questions and comments. Video marketing services which include handling live video present distinct advantages as the latter is a different format to written content and requires specific management.
How to Apply Online Video Marketing for Mobile Devices
Many businesses want their web design to be mobile-responsive as demand for mobile websites rise, and the same applies to online video marketing. One way to apply online video marketing is adding video testimonials from customers. They can express what they liked about your products as well as offer ideas for improvement. Besides customers, employee videos which offer tips in the same way a blog would may be added.
Another way of online video marketing is offering “intelligent segments.” Such segments can include experts from your office discussing a product or process in detail and providing any other information useful to consumers. Some examples are demonstrations on how to use your products and basic troubleshooting for usual problems. Make sure to be relevant by identifying and using mobile video search keywords that are not always the same as what audiences use for typical browsers.
Video content is now easy to produce with apps that make live video accessible to both producers and audiences. In case you need help organizing your video content and having a solid and consistent marketing strategy, consider hiring experts on video marketing services too. As live videos become ever popular, take your video marketing approach to the next level and reach out to existing and new clients.
3 Quick Ways to Get Started with Video Marketing, huffingtonpost.com
Is Live Video the Future of Content Marketing?, cmswire.com
Online video marketing for mobile devices, androidguys.com