Storytelling is a powerful tool to promote an idea, a product, or a service. It has the ability to connect on an emotional level. One of the best ways to tell a story is through moving pictures since people are naturally visual. Imagine being able to show what your business is all about through a creative combination of audio and video. You will have a higher chance of building trust with your target market.
Because of this, many businesses are starting to embark on online video marketing campaigns. In fact, online video is expected to account for 74% of online traffic. This means that more potential customers are watching marketing videos on the internet everyday.
But how can you use video marketing for your business? In what ways can you tell the story of your products or services through it?
Customers are more likely to understand how they can benefit from a product when they see exactly how it is used. Through product demonstrations, you can show every aspect of your product in detail. As long as your videos are entertaining, you can hold your audience’s attention and convince them that what you’re offering is the answer to their problems.
Existing users are more believable than companies because they have the first-hand experience in using the product. Showing customer testimonials in video form lets you build credibility and trust with your target market. Think of it as word of mouth, only with a much wider reach. Because you can add more elements such as sounds and effects to a video, you can make it even more engaging.
Intellectual discussion is an aspect that can enhance the credibility of your business. Through thought leadership content, you’ll be able to inform your market about the importance of the product or service you offer. You can create videos exploring various topics that are currently relevant to your industry, helping you establish your business as a market leader.
Behind the Scenes
A personal and human touch is essential in video marketing. Behind the scene footage will give your customers a peak of what’s really happening in your operations. It shows the culture of your business, introduces the people behind it, and highlights the passion put into creating the products and services. It helps create brand loyalty.
These are only some of the ways you can highlight your business through online videos. Producing such content can be challenging, but that’s why it’s best to seek the help of professionals specializing in video marketing software and services. They can guide you in creating a video campaign that’s in line with your goals and objectives.
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide, Contentmarketinginstitute.com
25+ Stats to Prove 2017 is the Year of Video Marketing, Digitalinformationworld.com