Very few companies release a video without hoping that it will go viral and quickly spread around the web. While some found success with videos that cost just a small amount to make, others spent millions on ideas that turned off shoppers and led to companies losing money.
As the owner of a company looking for video marketing services for your own video, you can look to the top viral marketing campaigns of all time for some inspiration. These campaigns let you know what ideas really work and which ones appeal to shoppers.
Real Women, Real Rewards
Dove is a health and beauty company that constantly struggled against companies with larger advertising budgets, but Dove had a hit on its hands when it released the Real Women, Real Rewards video.
This video featured real women meeting in person and talking before sitting down with a sketch artist. The artist asked them a series of questions about the women they met with and then drew women based on their responses. This ad gained more than 110 million views in just one month and went viral to reach women in other countries.
One of the most successful viral marketing campaigns of all time include the advertising methods used to promote the film “Deadpool,” which became one of the top films of the year. Actor Ryan Reynolds spent a number of years trying to get the film made and went above and beyond to help market it.
The studio released a red band trailer for the film, and Reynolds himself went to children’s hospitals in costume to meet with sick kids. Fans could also watch behind the scenes videos and even find Deadpool looking for a partner on the dating app Tinder.
Old Spice faced competition from a number of new companies specializing in body wash and similar products for men. As many younger men thought of Old Spice as something their dads or grandfathers used, the company decided to release a new line of commercials that would entice younger shoppers to try out their products. The company turned to Terry Crews, a former football player and now actor, for help. Crews starred in hilarious ads that featured him doing unusual things that made him even more popular with fans and led to Old Spice’s profits increasing.
Known by many for his iconic role in the cult film “Easy Rider,” Peter Fonda shocked some of his older fans after appearing in a Super Bowl ad for Mercedes-Benz. The commercial focused on a group of bikers in a biker bar and a car from the auto manufacturer outside. As the men and women came outside, they couldn’t help noticing the car and making comments on it.
The commercial also showed Fonda exit, climb in the car, comment on their bikes and then take off down the open road as the classic song from the film played. It became one of the most viewed commercials from that year’s game.
Ice Bucket Challenge
The odds are good that you saw at least one of the ice bucket challenge videos posted to Facebook. This videos helped raise more than $90 million to find a cure for ALS. When the challenge started, one person challenged another to get doused with a bucket of ice water.
The person challenged could go through with it or make a donation instead, but many people did both. Facebook created a hashtag to encourage those participating to share their experiences with others. Celebrities and regular people alike all participated.
As the owner of a business, you can use video marketing services to make your own videos go viral. All you need is a company you can trust and a good video to share.
How These 10 Marketing Campaigns Became Viral Hits, entrepreneur.com
The top viral marketing campaigns of all time, branded3.com
These Were the Best Viral Campaigns of 2016, smallbiztrends.com