In a Google-dominated world, you’ve probably come across the term SEO (search engine optimization) every now and then when talking about online marketing. For big brands, this is often discussed on a global level where they target broad-based keywords, but have you ever thought about putting your own business on the map through local SEO marketing?
You may not know this but you’ve probably already contributed to someone else’s local SEO marketing when you rated the restaurant that you went to when you took your significant other out for his/her birthday. Why not try to figure out how local SEO marketing fits into your business model? Here are a few tips to get you started.
The Little Things Matter
In order to show up in search engine results for your local community, you’ll need to make sure your name, address, and phone number (NAP) are consistent and placed on every page of your website in the exact same format. Not only will this consistency make it clear to search engine crawlers what this information is, but having it at the same place also makes it look professional.
Build Your Fan Base
Apart from this, you’ll also want to get the customers you already have to give you glowing reviews on websites like Yelp. Google will take notice and make sure you get your proper ranking in local searches. Make sure these reviews are by loyal customers that will give thorough reviews when it comes to ambiance, quality, and customer service. If your business is a restaurant, just a generic “It’s got good food” isn’t exactly what Google is looking for.
Assess Your Social Media Presence
These days, business credibility has to do with social media presence. The greater the presence, the more likely it seems that people will give your business a try, which may mean more reviews. Including local culture and flavor in your social media posts contributes greatly to you local SEO. For example, if your business is one that sells cupcakes and there’s a local charity run going on in your area, you can post about the cupcakes you are exclusively making for that event. This gives Google, along with other search engines, an idea of your presence in the local business community. Consumers will also see that post when they do a Google search about the event.
Local SEO is a different ball game from generic SEO, but it is vital to the success of small businesses that serve local customers. So, make sure your NAP is consistent, your review cup is overflowing, and the local culture of your business’s Instagram posts is in abundance.
Local SEO: How To Rank Your Local Business, SearchEngineLand.com
How to Attract Local Customers: A Complete Guide to Local SEO, NeilPatel.com