With businesses tapping the online world where millions of potential customers can be found, digital marketing is becoming more significant. Even small businesses are starting to get on board and scrambling to build a strong online presence, hoping to meet their customers’ needs 24/7.
Digital marketing involves a range of online strategies such as pay-per-click ads and social media campaigns. With such complexity though, many businesses often forget the significance of search engine optimization (SEO). This is a huge mistake since SEO can be the key to high search engine ranking, which you need to get more potential customers to visit your website.
This doubt over SEO often comes from various myths, and knowing the truth behind these can help you see the real importance of this online tool.
SEO Isn’t Effective
It may take time for your SEO efforts to bear fruit but when they do, you will enjoy significant growth in your business. Search engines such as Google and Yahoo are one of the first places customers turn to when looking for a certain product or service. In fact, 44% of customers begin their online shopping journey by using a search engine.
If your website is optimized for search engines, you can expect these customers to drop by. When they do, you get a higher chance for conversions. Search engines are among the likes of social media, video, and email in terms of internet activity.
When you hire an SEO digital marketing company to do the work, it comes with a variety of services. These could include doing industry research, finding effective keyword terms, site optimization, link building, and result analysis. All these take time and effort, and you will have to shell out money for it. However, you can get a return on your investment long after the project is done because SEO keeps bringing in traffic that can result in conversions.
It’s Not Necessary
If you’re sticking to the traditional way of doing business, then you may want to reconsider your decision. SEO digital marketing is becoming a necessity these days because millions of customers prefer to shop online due to its convenience. Avoiding the world wide web means losing opportunities to make sales and build a closer relationship with your market.
There are a lot to learn about SEO digital marketing, and just the term may be enough to intimidate business owners who are new to this platform. Don’t worry, though, because there are companies offering SEO services that can guide you throughout the process.
The 7 Most Common SEO Myths Debunked, Entrpreneur.com
11 SEO Myths to Forget in 2016, Searchenginewatch.com