As the digital marketing revolution continues to reshape the way business owners advertise their companies, it is important for you to learn some basics behind digital marketing.
An essential part of advertising your business online is search engine optimization. Also known as SEO, this marketing tool allows you to rank higher on search engines when internet users type in specific keyword searches. Local SEO, a sub-category of SEO marketing, targets a specific market based on your company’s location.
To start your local SEO campaign, you must research keywords specific to your business that consumers use in search engines to find what they want. If you own a pet grooming company in Phoenix, you can start by researching certain relevant keywords. Notice the lowercase city and state, this is crucial to quality SEO marketing because most consumers do not bother capitalizing the city and state when typing in search terms.
Educate yourself on terms such as “long tail” keyword phrases or “head term.” Try to learn as much as possible about keyword rich content and how Google penalizes or rewards websites with good or bad content. Part of your keyword research should include learning how Google understands terms that relate to specific companies.
An optimized website contains high-quality, useful content with rich keywords and strong links to other relevant information about your company. Most SEO experts today believe that strong content is most important when optimizing websites.
Keep your keywords relevant to your business and incorporate as much information as possible about how you offer local products and services. Trying to fully optimize your website underscores how important it is for you to research your keywords.
In addition, when you are optimizing your website, make certain you include your company name, your address, your primary phone number and a short meta description describing what your company offers.
Local SEO is Growing
With the growth of consumers using mobile and wireless devices to find what they need, local SEO now has a bigger impact on your digital marketing plan. Consumers today want their information on products and services immediately, and they prefer to find it locally.
Therefore, if your company has an online presence, you must use local SEO marketing to stay ahead of your competition. If you are completely unfamiliar with SEO, a local SEO marketing company will help you tell your company’s story to local consumers. If you want to adopt a local SEO strategy, heed the advice of these experts today.
10 Steps a Local Business Can Take Today to Improve Search Rankings, copyblogger.com
Why Local SEO Is About to Become Even More Important, entrepreneur.com
4 Tips For Hiring The Right SEO Firm, forbes.com