Videos are everywhere–just scroll through the ton of videos on your Facebook feed. But more than just a few seconds of cute cats and funny dogs doing their antics, videos are an easy way to introduce your product and company to a huge audience.
Believe it or not, it’s possible to produce mind-blowing videos on limited resources. Video production costs have gone down over the years. So, go ahead and create the clip. While you’re at it, stop thinking that it’ll cost you an arm and a leg.
How to Do A “Super” Product Launch
First, showcase the personality of your brand. Let people know why you’re so different from the rest of your competition. What’s so unique about your side-splitting slogan shirt or your eco-friendly handcrafted wooden rocking horse?
Highlight the distinctiveness of your product or service in a memorable and relatable way. Appeal to people’s emotions and tug at their heartstrings. If your product is centered around solving a particular pain point, make them remember how it feels when they’re in that situation. Reel back on the hard sell, though, as these sales videos almost never get shared organically.
Create Smart Content
Don’t make the mistake of assuming that the benefits of your product are obvious to your audience. When you show your product, assume that your customers know zilch. Tell the story of your product, starting from the basics.
If you have a physical product, show the features in action, so it’s clear what your viewers can expect. If it’s an online product like an app or software, do screen captures to demonstrate the backend. You may want to even feature insider rewards or end the video with a coupon call-to-action.
Work with an Expert
Sometimes, the easiest way to create an online video is to work with a professional. With years of experience under their belt, they will know how to engage with your audience and tickle their interests. After all, people love to share great content. Better yet, they can further optimize your video to make it easy for search engines to crawl and rank.
Although you have the choice of creating your own product videos, remember that the DIY approach might do you more harm than good. If you’re a total stranger to video production, your best move is to hire experts in video marketing services. Marketing videos are all these pros do, and they can quickly whip up a video that helps achieve your goals.
5 Tips to Help Make a Killer Marketing Video, Blog.hubspot.com
5 Secrets of Super Successful Video Marketing, Digitalmarketinginstitute.com