SEO, or search engine optimization, is a multifaceted field. Companies that focus on organic and local SEO marketing achieve greater visibility in search engine results.
Local SEO, in particular, is an important part of any online marketing campaign. According to Google, approximately half of all consumers who perform a local search on a mobile device visit the store within 24 hours. 18 percent of those individuals make a purchase during that same visit. Combining local and organic SEO boosts your visibility and leads to higher sales.
The Difference Between Organic SEO And Local SEO
Local SEO strategies differ from those used to boost a website’s organic SEO. Organic SEO helps your website achieve a high ranking for keywords relevant to your industry. Strategies involved do not always include a local element, such as city or state. Local SEO, on the other hand, relates to a particular geographic location and is a crucial part of any brick-and-mortar company’s marketing approach.
Make Managing Your Local Listings Part Of Your SEO Approach
Local business listings contain certain details about your business, including address and hours of operation. Keeping this information current is an important task. There are hundreds of business directories available to consumers. Many of these services offer free listings and access to customer reviews. At a bare minimum, be sure your local listings on Google, Yelp, Bing, and the Better Business Bureau are all accurate.
Include Online Review Sites In Your Local SEO
Consumers search for both products and businesses online. In general, customers want to know they can trust the company to provide the best products at the most reasonable price. A 2014 study found that nearly 90 percent of all consumers trust online reviews as much as they trust recommendations made by friends and family.
This makes listing your business on as many reputable review sites as a wise marketing move. Choose websites that cater to your industry to focus your efforts and attract your target market.
Why Are Local Listings An Important Part Of Your SEO Marketing Strategy?
Local listings work with the organic and local SEO strategies implemented on your website to boost your rankings on search results. It’s possible to use strategic keywords in your business description, guaranteeing you reach your target market.
More importantly, accurate business information and increased traffic improves your quality score with search engines. Google, for example, examines your company’s entire web presence and assigns you a quality score.
How Does Implementing a Local SEO Plan Impact Google’s Quality Score?
Improving your quality score does not happen overnight, but it’s an achievable goal. One way to start is to check all your local business listings. Google rewards websites with accurate, up-to-date, and consistent information. Be sure you type in your company’s address and contact details the same way each time. Sometimes as minor as a stray comma negatively affects your business ranking.
Google also awards companies with good link building practices. Adding your business to local directories is a good, safe way to build links in a way that Google rewards. Being mentioned, or cited, on other websites can also boost your quality score, even if the source does not include a link.
Local SEO strategies are as important as organic ones, especially if you have a brick-and-mortar business. Paying close attention to your local listings, ensuring accuracy, and adding yourself to online directors are all crucial parts of local SEO. Businesses owners who are exploring online marketing for the first time should seek out a professional SEO firm.
Developing successful SEO strategies can take time and a high level of expertise in the field. Consultants for SEO firms specialize in this unique type of marketing. They can develop and implement strategies with the aim of increasing your quality score and improving your company’s visibility.
Understanding Consumers’ Local Search Behavior, think.storage.googleapis.com
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations, searchengineland.com