As a business owner in the digital age, you are probably familiar with the term search engine optimization, or SEO as it is more commonly known. It is a great focus when it comes to your company’s digital marketing strategy, but you might be losing sight of an optimum opportunity to engage in local SEO. Consider how your business can engage in the following local SEO strategies.
If there is one thing search engines love, it is reviews by customers. Encourage your loyal customers to write reviews on Google as well as Yelp in order to ensure that your business gets the attention it deserves. Maybe even give them an incentive like a discount or sales deal to encourage them. It is definitely worth considering the fact that reviews have a direct impact on your ranking when it comes to local SEO.
Location, Location, Location
One simple yet very powerful tool to get your business’ local SEO to where you want it to be is to ensure your location is mentioned on your website. Your business’ name, address, and phone number must be displayed on every page in the same exact spot. If you peruse through the internet and the websites of various businesses, you will note that this is typically at the bottom of each page. It does not have to be an in-your-face type of deal, but it should be visible if someone were to look for it. It is also good for customer satisfaction since nothing is more frustrating than wanting to contact a business and not having the information to do so.
Quality Content With a Local Flavor
When it comes to local SEO, quality is one crucial determining factor to how you will rank in a Google search. More than having quality content, your content should also incorporate your locale. The topics you cover on your blog or within your social media accounts should relate to things going on or interests within your community. While it is important to use your city’s name in your posts’ title, it is also important that your topics flow with native dialogue and local events going on. With local SEO, it is especially important to keep the tone of your posts conversational rather than rigid. When dealing with locals, this shows them that you are one of them rather than an outsider trying to dig into their wallets.
Utilizing Social Media
One important component of any digital marketing strategy these days is social media engagement. This is especially the case when it comes to local SEO. Your website can have all the local flavor your target audience could ever want, but taking that over into social media will really get you the attention your business deserves. Maybe there is a local race that your business is sponsoring. You can use your social media to promote that race, its cause, and your business without throwing your product in consumers’ faces. This shows your consumer that you know your community intimately and you know what sort of lifestyles they lead. Knowing their concerns and lifestyles leads consumers to believe that you know what they want in a product. As a result, they will be more willing to invest in you as you show your investment in their community.
Local SEO is something you may have overlooked, but it is crucial to the success of any small business. The locale is the foundation for growth for any business starting off. Make sure locals can find you by having online reviews of your business, having your location consistent and visible, having quality content, and engaging in social media.
Local SEO: How to Rank Your Local Business, searchengineland.com
Leveraging Social Media Tools for Local SEO, searchengineland.com
Optimizing Your Local SEO Using These 4 Basic Guidelines, Forbes.com