It has been around for many years now, but search engine optimization, or SEO, continues to be at the zenith of the business world. It is perhaps the most powerful digital marketing tool around today, as businesses compete to get to the top of every search results page. This is the best way to make sure that your brand gets noticed, especially when you are dealing with a market audience that likes to go online almost all the time.
In 2016, there were more than 250 million people in the U.S. who utilized the internet for both work and leisure. This represents an astounding 88.5 percent of the country’s entire population. What this means for your business is that if you want to stay relevant to your target market, you need to maintain a strong online presence. And the best way to do this is to optimize your website for multiple online search engines, especially Google.
To rank well with a search giant like Google, you need to make sure your business website is utilizing all the new SEO practices that respond to the way online consumers behave today. Following are a number of the latest SEO trends that can readily affect how your website performs in search engine results.
User Experience Matters Most
User experience is often affected by two things: loading time and navigation. If your website fails to load properly, the user will not be able to see all of the information available on your website. This can lead to immediate frustration, causing an abrupt exit. Furthermore, users equally do not appreciate websites that are confusing to navigate. There are cases when the user cannot fully see the menu of the website; they then don’t know how to go from one webpage to another.
When a user only stays a few seconds on your website, it contributes to your bounce rate, which is the percentage of visitors who leave your page abruptly. When you have a high bounce rate, a search engine like Google will not rank you as well, putting you at the bottom part of the search results.
You Need Exhaustive Content that Offers Original Information
Forget about brief descriptions. Today’s online browser prefers information that is at least 2,000 words long. That means it has to be as in-depth as possible. They want useful details, things that would allow them to decide if your product or service is perfect for them.
Remember that Your Online Market Utilizes Personal Assistants Now
With a lot of browsing now done on mobile gadgets like smartphones and tablets, people are talking to the likes of Alexa and Siri to help them browse. These are virtual assistants that access search engines for the users. Therefore, any good SEO strategy must consider keywords that users are likely to use when conducting voice searches.
In case you are not sure how to start utilizing these new SEO strategies on your website, don’t worry. You can always ask for assistance from a reputable local SEO marketing company. These professionals specialize in implementing the newest SEO practices so that your website will rank high in a search. Let them take care of your online performance, allowing you to concentrate on running the other aspects of your business.
8 SEO Trends You Need to Pay Attention to in 2017, Entrepreneur.com
7 SEO Trends That Will Dominate 2017, Forbes.com