In today’s world, the best way to reach your market online is to leverage on the marketing power of videos. Video marketing is done by utilizing videos as part of your company’s marketing campaign. Use it to demonstrate or offer more information about your product or service. Create a video teaser to promote something that you will be launching soon. Whatever your marketing campaign goal is, creating a video allows you to use rich media content in order to attract a growing online market to your brand.
If you are still unconvinced about the power of videos in the digital marketing world, consider this: One study finds that a web page with video is 50 times more likely to appear on the first page of search results on Google. At the same time, another study reveals that online product pages which incorporate video tend to boast higher conversions than those that don’t. In fact, videos can readily increase a website’s conversion by 6 to 30 percent.
Simply put, videos are more appealing to online users. After all, why read when all you have to do is watch? That said, not all video marketing platforms are created equal. This is why you need to be careful about choosing the ones you will execute for your company’s online marketing campaigns. There are a few choice video marketing platforms that ensure significantly higher conversion rates than others.
You may not be aware of it, but the video watch site, YouTube, is now the second largest search engine in the world. There are 1.3 billion people who go on YouTube to view its endless videos on a regular basis. That amounts to more than 30 million visitors per day–a worthy target for any business wanting to gain exposure instantly.
As a social media site, Facebook’s influence and reach are unrivaled. It is the perfect platform to utilize when you want to tap both local and international audiences. On Facebook, videos are enjoying greater popularity. In fact, there are as many as eight billion video views on Facebook daily. What’s more, videos on Facebook achieve 135 percent more organic reach than photos. How’s that for market visibility?
Instagram may be relatively smaller than Facebook or YouTube, but it still hosts a noticeable amount of social media engagement. What you must also note is that Instagram is one platform that allows you to combine as many as 10 photos and videos in one post. This makes video marketing a whole lot more convenient for you.
Don’t ignore the power of video marketing. If you must know, as much as 84.5 percent of all internet users across the U.S. check out videos all the time. This makes brand engagement through video absolutely critical. However, you need to be careful about the video marketing platform you choose. Remember that using select video platforms can raise your conversion rate by 30 percent or higher.
Share Up to 10 Photos and Videos in One Post, Instagram.com
Top 5 Facebook Video Statistics for 2016 [Infographic], SocialMediaToday.com
36 Mind Blowing YouTube Facts, Figures and Statistics – 2017, FortuneLords.com