If pictures paint a thousand words, then videos surely communicate much more. Is it any wonder why an ever-increasing number of marketers are turning to video marketing to showcase their products and services?
Video sites such as YouTube might be the first thing you’ll have in mind when video marketing is mentioned. In recent years, however, even social media sites such as Facebook have become a viable video marketing platform. To succeed on this channel, take note of a few savvy tips.
Upload directly to Facebook
When it comes to video platforms, YouTube is often the first channel that comes to mind. However, don’t be too quick to upload your marketing videos on YouTube first, then simply share the link on Facebook.
According to a study by Quintly, video uploaded directly to Facebook garners up to four times more engagement than YouTube, thanks in large part to Facebook’s auto-play function. In short, users don’t even have to click on the play button to see the video because it plays automatically, increasing your chances of viewers seeing it and catching their attention. What’s more, native video posts also receive 135% more organic (read: not paid for) reach than simple photo posts—due to the fact that Facebook’s algorithms heavily favor video content.
Make an impression—fast!
The Facebook timeline is practically a never-ending content stream, where posts are seen—or ignored—in a split second. While a video is certainly more attention grabbing, it’s still just a format; it’s the content of your video that will fetch those much-coveted likes, shares, and comments.
As such, make sure the video content you upload will impress and awe people within the first few seconds. This window comprises your elevator pitch: You only have a few precious moments to convince a person that the rest of your video is worth watching. So, state your case immediately and front load all the important information within the first 30 seconds of your video. Viewership usually tapers off at the half-second mark.
The Wow in 360-Degree Video
Recent visitors to Facebook surely notice another format taking the platform by storm: 360-degree videos. As inferred, these videos offer people a 360-degree view of a place, whether indoors or outdoors, which makes for a more immersive and engaging experience. These videos work on both mobile devices and desktop computers, steered by either touchscreen or mouse to every inch of a scene.
There are many ways to use this format to drive engagement and interest. Car dealers can use a 360-degree video to showcase their lots’ inventories, just as you would see it while strolling the lot. A local art gallery can use it to provide people a virtual walking tour of their collections. To produce these videos, you may use a mobile app or use specialized cameras.
Account for duration
In a digital-first world, people are savvy enough now to harbor expectations on how long a video should last. After all, a news event will require less time than a friend’s vacation abroad. On Facebook or similar sites, the most effective videos are most often the shortest ones. As mentioned before, you need to make your videos impressive right from the very beginning, but they risk being turned off if you take too long with making your impression.
Specific to Facebook, the best videos are those that run at two minutes or less—long enough to discuss a product’s most salient features, but short enough to not bore a person. Also, the longer your video, the costlier it is to produce and the more data it consumes on the end of the user.
In an era where people want information faster than fast, videos prove to be a marketer’s trusted ally. Of course, you can’t treat videos as a side project—to effectively execute video marketing, you need to produce great content consistently. If you need help, don’t hesitate getting in touch with a digital marketing agency that offers video marketing services.
7 Best Facebook Video Marketing Tips You Need to Know, PostPlanner.com
8 Salivating Tips For Video Marketing On Facebook, JeffBullas.com