Video-sharing websites like YouTube, Vimeo, Meerkat, and Periscope have changed the game when it comes to getting your business out there. Other platforms like Facebook have taken notice and have created Facebook Live, so people and brands can instantly connect with consumers and friends alike. In fact, these video platforms have enabled a better connection between companies and their consumers that was previously impossible. Creating videos for consumers is no longer a game for vloggers (video bloggers), but an edge that several companies are taking on as their own.
The Relationship Between Video and Sales
According to Dream Grow, having a video on your website increases sales of the product advertised in that video by 74%. While infographics are great, they are not as engaging as videos with actual people explaining those infographics in an insightful, relatable way. One good tip is to find out how to incorporate videos into your marketing campaigns in a way that helps consumers recognize how exactly your product works and how it specifically works in terms of their everyday lives.
Engagement with Livestreaming
Livestreaming is exactly what it sounds like—streaming video live from wherever you are to your consumers—and it’s becoming more and more necessary for businesses, according to Entrepreneur. They point out that products discussed and recommended online are far more likely to be purchased by millennials than products in traditional television advertisements. Consider how livestreaming might fit into the goals you have for your business. If you decide to take part in this marketing trend, make sure you’ve thoroughly planned how exactly you want to use it. It has to be an effort with intent and well thought-out material in order to be successful.
For those who have trouble doing this on their own, consider working with companies offering video marketing services such as Aggie Marketing. After all, it’s not enough to simply livestream a video to engage with your customer. You need to make sure that the marketing message, branding, and other relevant details are on point.
Video marketing has proved that it’s here to stay. Find ways to incorporate this into your digital marketing strategy today, and see the positive results on your overall bottom line.
8 Powerful Ways You Need to Use Video Marketing, Dreamgrow.com
5 Steps to Make Livestream Part of Your Content Strategy, Entrepreneur.com