Trying to explain search engine optimization to a person for a first time can be quite the headache. But if there is one thing that you should know, it is this: The mission of the search engines is to come with best possible result for the person typing the “question” or “keyword” in their search bar. If your company has a website, then ideally, you want to be in the top search results for keywords that are relevant to your business. In short, you want to establish your website as the correct answer to that question. Today, SEO is one of the key online marketing strategies that people use to drive targeted traffic to their site, which in turn results in more sales for their business.
How Does SEO Work?
Search engines grade your site using certain criteria (e.g., mobile, speed, keyword relevancy) to assess its level of quality. When you apply SEO principles to your website then you are increasing your visibility on a search engine’s “organic” or “natural” results. Natural results are when your website appears in the search results for certain keywords, and organic results are when other websites who mention your site and link back to it come up in the results which really boosts your rankings.
How Does It Help Your Business?
SEO does not only benefit your site by driving traffic, it also ensures that you keep the quality standards of your website high. For instance, to rank high on Google, you need to keep your content up to date and relevant. When you maintain your website and social media well, not only do you have better SEO, but your business gains exposure, a reputation and in time, an increase in market share.
Another way in which SEO plays a role in digitally marketing your website, is by monitoring your social media activity. In order to best optimize your search results, it is vital that you build your online network and establish your business as a trusted source on the web. This is achieved through working on your social media pages and engaging with and responding to your customers through these platforms. This increases your online authority, and encourages search engines to reward you with higher rankings.
Some professionals have developed an SEO scorecard which takes many factors about your website into account and provides a breakdown of the areas which are not SEO-friendly. It comprises a checklist of rules which search engines employ when ranking your site, and is usually used to highlight particular weaknesses in your website’s design, structure or use of keywords and descriptions. However, as search engine algorithms keep changing, remember that the criteria used to create the score will change as well.
In fact, SEO experts must constantly seek new ways to comply with and make the most out of search engine algorithm changes. It is a constant race against the competition.
How an SEO Digital Marketing Company Can Help You
SEO experts make it their job to keep your site unique, because by doing so, your website will have a higher search engine compared to those who merely repeat what’s already out there. The world wide web is filled with information, but if your company has something unique and special to offer the world, that’s what search engines want to see. Ultimately, it’s what makes you stand out from the competition.
In conclusion, it is clear the SEO is a vital and effective digital marketing strategy, one which can benefit your business substantially. If your business has a website, particularly an online store, then this is an aspect to your marketing campaign which would be unwise to ignore. If this all seems a little bit too technical and over your head, fear not. There are various specialists in the field, such as Aggie Marketing, who make it their business to see your SEO digital marketing strategy succeed.
What is SEO Marketing, Shopify.co.za
What is SEO/Search Engine Optimization, SearchEngineLand.com
What is a Good SEO Score, Nomvo.com