When it comes to online marketing today, perhaps nothing is more effective than search engine optimization or SEO. For starters, search is still said to be 300 percent more effective in driving traffic to websites than social media. This is probably because users almost always turn to search engines when they’re interested in a product, service or brand.
In fact, a recent study found that 93 percent of all online experiences actually begin with a search engine. This indicates that users want to explore all their options. That is, they want to see all the brands that are relevant to the product they want and choose the one they’re interested in based on the search.
This is the reason why your brand must take search rankings seriously. After all, nearly 75 percent of search engine users never even get past the first page of the search results. To get you started, here are some winning tips from online marketing experts today:
Forget HTTP, Go With HTTPS
For some time now, we have all become familiar with the normal hyper text transfer protocol or HTTP. This is the protocol where data is typically sent between your web browser and the website you’ve been browsing. HTTP now has a version with an added layer of security called HTTPS or hyper text transfer protocol secure. Typically, this is used to protect confidential online transactions such as online shopping forms or online banking. Today, however, it is also becoming the norm across all kinds of websites.
When you use HTTPS, you help ensure that your visitors get a more secure experience when browsing your website. What’s more, number one search engine Google also tends to prioritize sites using HTTPS over those using HTTP. Hence, making the switch helps your ranking.
Mobile internet usage has already surpassed the volume of desktop searches back in 2016, and this trend is expected to continue. That means, for you to become visible online, you need to make sure that your page is mobile friendly. Ensure that your website either has a mobile version or a type of responsive design that easily fits into a smartphone screen for easy navigation. At the same time, it should load quickly on any mobile device so that users don’t get turned off and decide to look up your competition instead.
Use Infographics When Possible
Infographics have a way of capturing a user’s attention. After all, it illustratively tells them what they need to know without going through every single paragraph in a web page. Not to mention, it also tends to do well when it comes to sharing and generating leads. Create a couple of infographics that are relevant to your target market and share them online.
Keep these tips in mind as you come up with your own online strategies. If you don’t believe you are experienced enough run your own digital marketing, work with an experienced SEO digital marketing firm. They know exactly what to do in order to get your ranking up across search results, so you can get more customers online.
What’s coming for SEO in 2017?, link-assistant.com
SEO trends to prepare for in 2017, searchengineland.com
7 SEO Trends That Will Dominate 2017, forbes.com
Top SEO Trends for 2017, smartinsights.com