If you have an amazing product you want to offer online, consider posting videos. Video marketing is taking the center stage, as evidenced by statistics that social videos get shared 1,200 percent more than text and images combined.
If you have a landing page, feature a video to improve conversion by at least 80%. Companies who incorporate videos in their web pages receive 41% more search engine traffic and revenues can grow 49 percent faster for companies that utilize video marketing. In fact, 70% of marketers agree that video marketing converts much better than any type of content marketing.
In this day and age, video marketing has certainly become an indispensable tool in online sales and marketing. Keep in mind, though, that even the best video marketing software won’t help you if you don’t know how to work the medium in a way that resonates with the audience. Here are a few tips on how to create a possibly viral video.
Evoke an Emotional Reaction
It should come as no surprise that viral videos evoke an emotion, whether it’s joy, anger, happiness, or admiration. In fact, these are the primary reasons why people decide to share them in the first place. The number one emotion that seems to get the most traction, however, is inspiration, so look for ways that you can associate your brand with that. You may want to steer clear of anger, however, as this can make your brand look negative and unpleasant.
Keep It Short and Sweet
Don’t take too long getting to your point. In fact, did you know that only 9.42% of your viewers reach the 5-minute mark? The lesson here to make your videos short enough to keep your viewers’ attention, but long enough to convey your point. If you think you need more than a minute though, craft an engaging video introduction. Your goal is to get the viewer invested in the video’s outcome within five to seven seconds. Studies show that this is the point when they decide to drop it or to keep on watching.
Break It Up
You need to keep your viewers visually interested. Unless you’re a famous celebrity, chances are your video where the camera is directed straight at your face and you drone on for a good 15 minutes will not be viral material.
Pros understand the concept of average shot length (ASL). Ideally, you should have 8 shots that have an average of 15 seconds each. Experiment with different shots from various angles to keep the person from clicking away. You can even intersperse the host with stock photos or graphics to illustrate his point.
Encourage People to Share
In your video description or on the video itself, ask people nicely to review, share, subscribe, or even visit your site. Whatever your call to action is, say it. You’d be surprised to find that most people will take to your suggestions, especially you have embedded your video in a way that makes it shareable.
Post It on Multiple Platforms
Don’t just post your video on your website. Consider uploading it on YouTube, Facebook, and other social media platforms. You can even create a snippet of it on Instagram with the link to the full video in your caption. That said, make sure that the video is also easy to find. Optimize your video for the search engines as well. Include the keyword in your title, description, and meta tags.
Remember a well-executed video is sure to benefit you and your brand, while a poorly-made one will do the exact opposite. Talk to professionals who use the best video marketing software, such as Aggie Marketing, and learn how you can market yourself online using videos.
5 Best Video Marketing Software Programs for Entrepreneurs, Startupnation.com
Video Marketing Software: A Marketer’s Guide, Marketingland.com