There’s a whole lot more to online marketing in today’s world than there was even just a few years back, and if you’re following outdated methods to rank your local business website, you’ll surely fail. The rapid pace of changes that are occurring, daily, within Google’s search algorithm can make it quite a challenge to keep on top of any SEO campaign.
This is especially true as it relates to local SEO, because Google takes different factors into account when ranking local business websites. Some of these factors include geographical location signals that your website’s copy contains, how many reviews your business has online, and the amount of backlinks your website has pointing to it.
Here are three actions you can take to help improve your local website’s position in Google’s rankings.
Claim Your Google My Business Page
Google My Business (GMB) helps your local business show up in local search results. It also makes sure that your website appears to users in need of the products or services you offer. GMB uses many factors to determine how different local business websites will rank, two of these are relevance and prominence.
Relevance is related to how well your business fits into what a customer is looking for online. In other words, do you offer the precise kinds of services or products that they are looking for? Prominence has to do with activity surrounding your business listing, such as, reviews, backlinks, and freshness of images and content on your site.
Optimize Your Title and Meta Description Tags for Local Search
This might seem like the most basic step, yet many businesses are guilty of overlooking this. Whether you are creating new pages for your website or adding a new post for your blog, you need to make sure that your title and meta description tags are set up to attract local visitors.
In each of your title tags and meta descriptions for every page, be sure to include the name of the city in which your business is located in and the specific area you serve. For example, if your business was located in southwest Portland, you may want to include keywords like Portland, Beaverton, and Tigard in your title tags or meta descriptions.
Generally speaking, you want to focus on using one targeted keyword and place that strategically to as close of the beginning of the tag as possible.
Get Local Reviews
Local reviews are the golden goose of local SEO, and you will definitely want as many positive local reviews as you can get. Google+ and Yelp are the two main sites for reviews, so make sure to lead satisfied customers to these sites to leave a glowing review. Being pushy about it will reflect poorly on your business, though, so don’t be overly aggressive with a customer about giving your business a review.
The best practice is to gently ask some of your happiest long-time customers if they wouldn’t mind giving your business a review. Also, be sure to include a link to your Google+ and Yelp pages near the top of your website. This way it is easy to show your happy customers right where to go in order to give your business the shining review that can help lift its ranking in Google and other search engines.
If you are looking to boost the rankings of your local business’s website in Google, you may want to seek out a local SEO marketing company. A good one knows how to apply the most important and fundamental optimization techniques that can help boost your website’s visibility and bring in more visitors.
How to optimize your Google My Business listing: expert tips, Searchenginewatch.com
Improve Local SEO With Google My Business, Yoast.com
Local SEO in 2017: 5 simple ways to dominate local search, Searchengineland.com